End-to-end race analytics
Analytics for all your races
Race analysis
Identifying strengths and weaknesses of your strategy
Get to know the participants
And learn more about them
Participant database
View and sort the list of race participants by various criteria, tracking dynamics over the years.
Email campaigns
Classify participants and send personalized email campaigns. Analyze how email response changes over time.
Sources
Track how participants joined the event over many years. Observe which changes in attraction methods lead to improvements.
Returning participants
Find out how many people return to participate in races. This is your loyal audience.
New participants
See how many new participants appeared over a certain period of time, and how this affects the overall picture of competitions.
Participant ratio
Explore the distribution of participants between different types of competitions and observe changes over time.
Your audience profile
Audience characteristics
Classify participants by cities or regions, time periods, as well as by age and gender. Track audience dynamics over the years.
Send emails to participants by categories and track how response changes over time. See how participants joined the event: website, express registration, import. Analyze which attraction methods worked best.
Audience flow
Audience analysis: who is with you?
Track both loyal participants who are participating not for the first time, and those who have just joined.
If you organize marathons, trail races, and relays, pay attention to the distribution of participants across different types of competitions. This will help understand your participants' preferences.
