Marketing campaign analytics
Marketing analytics: measuring success
Analyzing data
To achieve maximum results
From 152 organizers
Registration source analytics
Where participants found you
Using registration channel statistics, you can evaluate the effectiveness of your marketing strategy: where participants see advertisements and which promotion methods work better.
See in what proportion participants registered through import, express registration and the race page. This information helps optimize future marketing campaigns.
Website analytics
How participants behave on the website
Track participant behavior on the website, including clicks, link transitions, time spent and conversion rate. This information is useful for evaluating marketing strategy and helps establish communication with participants.
For example, a low registration rate may indicate difficulties with website navigation. Using collected data, you can easily identify the source of the problem and make changes.
